Market Entry and Growth

Our Market Entry and Growth Practice serves Fortune 1000 clients primarily based in the US and Western Europe, who aspire to grow in emerging markets or enter new markets, but lack visibility into the prevailing market conditions, competitors and distribution networks associated with these opportunities.

Our experienced team provides objective, well-researched insights regarding the opportunities and risks associated with emerging markets and their business strategy implications for clients who otherwise lack reliable, rich, contextual data upon which they can make well-informed business decisions.

Boston Analytics applies multiple research and analytical techniques in order to gather, triangulate, and analyze data. Having conducted hundreds of projects on-the-ground in emerging markets, we are well versed in the challenges and strategies associated with gathering and triangulating data in markets where very little quality data is readily available, and driving those to realistic strategies for growth. Our resourcefulness in gathering data and passion for developing logical and defensible conclusions are our core strengths.

Our Focus

  1. Market Prioritization: Prioritize opportunities for growth considering such factors as size, growth, level of competition, pricing, fit with client strategy, etc.
  2. Market Assessment: Assess new market opportunities in terms of their risks and opportunities.
  3. Competitor Analysis/Benchmarking: Analyze competitors and other players (with similar business models but perhaps selling different products and services), in order to benchmark performance, stimulate new thinking, identify pivots, and set expectations regarding return on new initiatives and investments.
  4. Market Entry and Expansion Strategy: Develop strategies which take into consideration the myriad of factors which define a new or adjacent market, including such things as prevailing price points, product and brand portfolio in the market, sales and distribution dynamics, customer segmentation, etc.
  5. Route-to-Market (RTM) Strategy: Develop effective RTM strategies which take into consideration volume and velocity of products sold at different points of sale, prevailing distribution channels in the market, role of different channel entities (e.g., distributors, sub-distributors, dealers, wholesalers, jobbers, etc.), economics and pricing along distribution channel, services provided, etc.
  6. Partnership Identification and Prioritization: Identify, prioritize and profile the best potential partners for distribution, contract manufacturing and/or co-packing, as well as facilitate initial conversations to begin negotiations.