Consumer Products and Services

The Consumer Products and Services practice has completed over 150 engagements in countries as diverse as Brazil, China, Egypt, India, Japan, Kenya, Mexico, Myanmar, Nigeria, Peru, the Philippines, South Africa, Turkey, and the UAE among many others. Practice leaders have over 20 years of experience helping clients better understand, enter and grow in new markets. Industry sector expertise includes consumer products such as Apparel & Luxury Goods, Food and Beverages, Consumer Healthcare, Personal and Household Products, Consumer Durables and Tobacco.

Our strengths include our extensive experience in emerging markets. In emerging markets, our work is unique in terms of the number of countries in which we have worked, the amount of on-the-ground primary research we have conducted and the depth of insight we provide our clients.

  • We have conducted 1000s of face-to-face interviews with business professionals across the world in order to gather data and bring informed insights for our clients.
  • Have on-the-ground capabilities in more than 25 emerging markets; while Boston Analytics may use local partners to recruit respondents, it always conducts the interviews itself.
  • With years of experience in emerging markets, we have developed a point of view around the factors and considerations to bear in mind when entering and expanding in emerging markets.
  • In addition, BA is well versed in the techniques, frameworks and research methodologies needed to extract meaningful market related insights from developing nations and drive those to implications for our clients’ strategies. This is one of Boston Analytics’ core strengths as recognized by clients around the world.
  • BA has studied intensely Traditional Trade (TT) and has a proprietary database profiling different types of TT outlets in the major economies in terms of size, product portfolio, infrastructure, procurement sources, etc.